About Us

Controlled Model Systems Entertainment services has been an established business in the United Arab Emirates since 2003. Specialising in the manufacture and operation of Amusement related products and services,

In 2013 CMS was offered the opportunity to create and operate a unique area for children in Dubai Festival City Mall; we have since opened sites in Outlet Village, Golden Mile, Galleria Mall, Building 7, The Palm Jumeirah, Reef Mall Deira and opening soon International City Pavilion. We wanted to create a new style area with a unique concept and we created not just a Soft Play, but with the additional benefits of a “Crèche”, so that Parents would feel comfortable leaving their children with us whilst they go shopping or even just take a relaxing coffee nearby.

There are multi activities to entertain children from the ages of 2-7 not being just a play structure but many novel attractions to keep the children amused and occupied.

We have a team of specially trained staff in each of our locations to ensure the children are supervised, cared for, and looked after by this dedicated team. This team of professionals, provide care for the children in their care as well as the operation and care of our locations.

Health and Safety compliance is foremost to ensure SAFE fun for all our visitors.