About Us

Controlled Model Systems Entertainment services has been an established business in the United Arab Emirates since 2003. Specialising in the manufacture and operation of Amusement related products and services,

In 2013  CMS was offered the opportunity to create, and operate a unique area for children in Dubai Festival City. We wanted to create a new style area with a unique concept  and we created not just a Soft  Play, but with the additional benefits of a “Crèche”, so that Parents would feel comfortable leaving their children with us whilst they go shopping or even just take a relaxing coffee nearby.

There are multi activities to entertain children from the ages of 2-7.not just a play structure but many novel attractions to keep the children amused and occupied.

We have a team of specially trained staff in each of our locations to  ensure the children are supervised, cared for, and looked after by this dedicated team. This team of professionals, provide care for the children in their care as well as the  operation and care of our locations.

Health and Safety compliance is foremost to ensure SAFE fun for all our visitors.

In the Autumn of 2015 we opened our Second location in Al Ghurair Centre Diera, And whilst smaller in area still offers the same unique facilities as in Dubai Festival City as a cresche and multi activity location.

In June 2016 we opened our third “Stay and Play” area in Burjuman Centre Bur Dubai using the same format of fun and enjoyment for the children and “peace of mind” for parents  whilst they enjoy the opportunity to go shopping or sharing the special moments in “Stay and Play”.